If you are not satisfied, then what's the point?


We create customized solutions for the culture of your dealership.

Too many training and development companies simply keep rolling out the same tired techniques they have been teaching for 20, 30 or even 40 years. But times have changed.

Today, your customers arrive with data. They have book values and payment calculators in their pockets. In order to succeed in this radically changing market, your F&I managers need more than a few word tracks and a menu presentation. They need a deep understanding of how to communicate effectively, gain trust and create value while remaining true to your vision.

Read more about the Future of F&I

The Consator Group


About Us

F&I training developed specifically for your dealership

Our founders

Jennifer Davidson-Trushel

Jennifer has over 25 years experience in automotive (fixed & variable operations), banking, insurance, entrepreneurial and legal sectors. Her history and broad range of experience allows her a unique understanding of organizational processes and practices.  

Our Mission

We believe… that there is a better way to conduct business than the status quo. In our experience,when transparent and intelligent communication occurs between F&I and customers, profits and satisfaction go up for all parties. Conversely, when the communication is poor and dysfunctional, profits and satisfaction go down for all parties.

We are experts… in the automotive industry, with each of our principal level consultants having over 20 years’ of automotive experience. Our areas of experience include automotive finance, all areas of variable operations, financial lending, process consulting, insurance, ancillary products, the study of social sciences and the understanding of consumer buying habits.

We create a better F&I experience...
by teaching F&I managers a deeper understanding of today's buyers. We skip the typical sales cliché's and antiquated methods. Our process is simple and straight forward. We dig into real consumer behaviors and purchasing habits so that we can educate your staff and consumers. The result is a more profitable transaction for the dealership and a happier customer.

Lloyd W. Trushel II

Lloyd has over 27 years of diverse experience the automotive & allied industries. He began his automotive career in the 90’s by utilizing his first 10 years’ experience in the dealership to consistently advance his position from lending services, sales, closer, F&I Sub-prime, F&I Primary, F&I Director, Used Car Manager, General Sales Manager and finally to the General Manager position before moving into the training and insurance sectors.